CNBC documentary, “The Costco Craze: Inside the Warehouse Giant.”

Costco is one of my favorite spots to find wine bargains and values. Without a doubt I get the best possible prices on good wine 99% of the time. A couple of weeks ago I wrote an article on GoodCheapVino entitled “Costco Wine Department: Eight things you need to know about buying wine at Costco.”

I just received a PR alert from CNBC, the business news channel, announcing that it will be broadcasting an original documentary, “The Costco Craze: Inside the Warehouse Giant.” The program premieres Thursday, April 26th at 9pm ET/PT. If you do any shopping at Costco, especially wine shopping, you will not want to miss this show. Set your DVR now!

In the documentary one entire segment will be focused on the Costco wine department. Costco sells more wine than almost any retailer in the world, more than a billion dollars’ worth each year. Costco is the world’s largest importer of high-end French wines, and its bins are stock full of marquee brands from California and Washington State. The wine operation at Costco is somewhat secretive. For my Costco wine article I could not get an interview of any sort with the San Francisco Bay Area wine buyer for Costco or the head of the wine department at their main office in Washington. It will be very interesting to watch the wine segment of this program to see if it reveals anything about how Costco wheels and deals to purchase wines and offer them to the consumer at such low prices. The official PR blurb from CNBC states: “Go behind the curtain of one of the most successful wholesale warehouse retailers. CNBC unveils the secrets of Costco’s success, explores the mystique behind the brand, and taps into the passion of its members. “The Costco Craze: Inside the Warehouse Giant” also looks at the possibility of a “Costco Effect” and explores whether buying those 28-packs of pretzels and oversized bottles of salad dressing saves money, and whether it leads customers to consume more.”

I can tell you without hesitation that when I shop at the Costco wine department I am usually out the door with more wine then I need. How about you?

Preview clip of the documentary


  1. Michael Beltran says

    Thanks for the info . This looks like a program for everyone…

  2. Thank you for letting me know of the episode! I love Costco and am so curious to find out more! 🙂

    • I am also looking forward to the documentary. I know we spend way too much at Costco. My garage is filled with Costco items.


  3. Which Costco stores have the best variety of high end quality wines? Are there any in the east coast (NY, FL) ?


  1. […] Costco Documentary Many Costco stores in the Bay Area feature Napa Valley wines at amazing discounts. Do you ever wonder how Costco can sell their wines for much less than you can find them at the winery? Well, then, tune in to CNBC News for the original documentary: “The Costco Craze: Inside the Warehouse Giant.” The program premieres Thursday, April 26th at 9pm et/pt on CNBC. More information […]

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