BevMo 5 Cent Sale February 2013

bevmo 5 cent sale The BevMo 5 Cent Sale is once again upon us. If you are new to this sale, BevMo offers an assemblage of wines, selling the first bottle at full markup price and the second for a measly 5 cents. Sounds like an obvious gimmick, but it must work for BevMo because they are doing this for the umpteenth time.

Each BevMo 5 Cent Sale, I scour the BevMo Website and visit the Burlingame BevMo store to sort out what I think are the best bargains in the maze of unknown labels in the sale. Usually there is a batch of wines from a few noted wineries who sell a large inventory of wines to BevMo in order to make room for their next vintage. That is where the best values are in this sale. However, this particular sale does not appear to have anything in that category. It looks very much like the previous BevMo 5 Cent Sales, with a lot of unknown labels sold exclusively at BevMo.

BevMo used to call it their Vineyard Partner Program and now I see that term is no longer used. It is now called BevMo Exclusives. Wilfred Wong, their chief taster, goes around the world making deals with wineries. Many of these are in Argentina and Chile where labor is very inexpensive. The Argentine and Chilean wineries have a load of wine to sell, and what better way to do that than cut a deal with BevMo? These Exclusives are always available at BevMo at a “reduced price” for BevMo Club Members. During the BevMo 5 Cent Sale, these wines are reduced slightly in price, but you must buy two to come out on top. Who comes out on top? Is it you or BevMo?

I am not going to buy any wines at the BevMo 5 Cent Sale this time around. I am looking for something new and exciting to try and not the same old uninspiring mass-produced wines. There are probably some wines there that might knock my socks off, but I would have to buy two to get the deal. If I don’t like the wine, I am stuck with a bottle I won’t be drinking and surely not giving to any of my friends or relatives.

If I were to buy any wines, these are the ones I think are worthy of a try. I have tried them in the past and they are solid choices. For each wine I listed the price for one bottle and the second bottle is going to cost 5 Cents.

  • Dry Creek Chardonnay ’09 – $19.99
  • Four Vines Petite Sirah The Seducer ’09 $19.99
  • Francis Coppola Director’s Chard ’11 $19.99
  • Hogue Genesis Chardonnay $14.99
  • Lillie’s Claret ’10 $19.99
  • Luna Negra Reserva Tempranillo ’07 $19.99
  • Montgras Cabernet/Syrah ’11 $17.99
  • Silverado Vineyards Sauvignon Blanc ’10 $22.99
  • Tapiz Malbec ’11 $17.99
  • Vigilance Cimarron ’10 $19.99
  • Vigilance Sauvignon Blanc ’11 $14.99
  • Zolo Gaucho Select Reserve Malbec ’09 $29.99

Here is an article that gives a little more insight into the worthiness of the BevMo 5 Cent Sale.

Let us know if you try any of the wines on the sale and what you think of them.


  1. Robert Frank says

    Are you sure you can’t return the unused bottle? I’ve seen online comments that they are very generous in their return policy. Tell them you’re returning the 5-cent bottle and want full price back on the returned bottle. Let us know how it turns out.

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