Trending: Alternative Wine Packaging

Alternative wine packaging wine jars and wine cans

Wine jars and wine cans along with traditional wine bottles

Why Alternative Wine Packaging?

I received a big mystery box of wine from Scotto Wine Cellars. Scotto is based in Lodi.  They have been there since 1963, but their wine history dates back to 1883. The Scotto Family is now in its 5th generation of winemaking. The Scotto Family is one of the bigger names in family wine production, like Gallo and Trinchero, but we don’t hear too much about Scotto wines. Maybe that will change with their roll out of alternative packaging for wine. The Lodi location is important for Scotto, because Lodi is where there are plenty of opportunities to find quality grapes and reasonable price points. Inside my wine sample box were some standard 750 ml bottles, but the alternative wine packaging is what staggered me: wine jars and wine cans, both with cool names and inviting designs.

Wine lovers who like to picnic, backpack, play Bocce, lounge by the pool, or what have you,  always face the challenge of finding convenience in drinking wines. One thing for sure, the plastic cup or styrofoam cup is not a good option.  One of my friends, who loves going to movies, has for years snuck wine into the theater. Now, this might be the way to go for him with these cans or small enclosed jars of wine.

Millennials love convenience

Not too long ago on the Ronn Owens radio show, a guest mentioned how Millennials love convenience. “They don’t like cereal for breakfast. They tend to eat healthy but even healthy cereal is too much trouble. You need milk, a bowl, and at least a banana. Then there is the mess to clean up!” The point is that Millennials favor convenience over quality.  I think that alternative wine packages will be a perfect fit for the Millennial lifestyle.

Boxed Wines

Boxed wines are a huge market in alternative wine packaging. The one significant advantage in boxed wine is that you can keep it for six weeks after opening without the wine going bad or being corked. That is because a bladder inside the box shrinks as the wine is consumed, covering the wine so that no oxygen can get to the wine. Oxygen is what eventually causes the wine to go bad. Typically boxed wines come in a 3-Liter size. K&L Wines, BevMo, Costco, and many wine departments, have boxed wine on their shelves.

Boxed wine

Bota Box Old Vine Zinfandel at Costco for $15.99 for 3 Liters. 84 Points – Wine Enthusiast

Have you tried wines in alternative wine packaging? We would love to know your thoughts on the wines, especially the quality and the value.  In a couple of months, our Vintage Wine Tasting Club will meet and taste the Scotto wines and various boxed wines.  Of course, we do not expect them to be as delicious as 750 ml wines, but we hope they will be tasty enough to drink for certain events and activities. Wine should be fun, and this type of package just might add to the excitement and discovery of wine in a different environment.

Stay tuned on alternative wine packaging. We will report back our discoveries.

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